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Stealth Marketing Tips for Small Businesses and Side Hustlers
As a side hustler or small business owner, finding ways to effectively market your business is so important to creating growth in your revenue and success in your business in general. The first thing that every business owner should know when it comes to marketing is who they’re marketing to. Know your ideal customer. Why? Because it doesn’t take a big budget to generate sales for your ideal customer.
In a recent newsletter poll, I asked readers what they wanted to read about. A lot of readers said that they’re interested in creative ways to generate side income. In my previous post, I wrote about how you can use the knowledge economy to successfully create side income. You can read that article here. Now I want to dive into a specific marketing technique that can help you grow your side income and/or small business.
Side hustlers and small business owners should have a clear understanding of the customers they are selling to. Because once you know this, you can use stealth marketing!
Regardless of who your ideal customer is, they don’t want to feel like they’re being sold to. Essentially, overselling your potential customers could actually send them in the completely opposite direction. That’s where stealth marketing comes into play. Let’s talk about it…
