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How to Write a Why Statement for Your Side Hustle or Passion Project
Whether you pursue a passion project, a side hustle, or run a small business, there are three key elements that make up the operation of what you do. These are the What, How, and Why. You’re probably pretty familiar with the What and How. The What is what we do (products, services) and the How is how we do it (how do you create success for your project). The Why is the anchor that holds many entrepreneurs together when their business or project has major setbacks — WHY do you do it?
Being aware of the Why behind your hustle will make you a better hustler. And you can get to the bottom of the Why by crafting a Why Statement.
Find out more about a Why Statement, how it can help your hustle, and the tips and tricks for writing a Why Statement.
What is a Why Statement?
A Why Statement is a formal statement of the purpose behind your small business, side hustle, or passion project. A Why Statement seeks to answer questions such as:
- Why does your business exist?
- Why does your passion project matter to you?
- Why are you motivated to pursue your hustle?
- Why should people care about your business?
